1. Introduction & Overview
1.1 Entity Identification & Scope
Welcome to Zaya by Great Mart Hypermarket. We are committed to maintaining the highest standards of data privacy, legal transparency, and regulatory compliance across all our digital retail operations. This Privacy Policy applies to the mobile application Zaya by Great Mart Hypermarket (referred to as "Zaya", "we", "us", or "our").
Our official registered entity details:
- Operating Entity Name: Great Mart Hypermarket
- Application Name: Zaya by Great Mart Hypermarket
- Physical Address: Baniyas - Jarn Yafour - Mafraq Industrial Area - Abu Dhabi, United Arab Emirates
- Phone Contact: +971 26418525
This Privacy Policy outlines how your personal data is collected, processed, stored, and protected when you access or interact with the Zaya mobile application.
1.2 Our Commitment to Privacy
We believe data protection rules should be transparent and accessible to every customer. This policy outlines our operational and data protection practices in clear, straightforward language without unnecessary technical jargon.
2. Information We Collect
2.1 Personal & Account Registration Details
When creating an account or updating your profile within the Zaya application, we collect personal and contact details necessary to verify your identity, configure account preferences, and deliver loyalty services:
- Identity & Contact Details: Full name, mobile phone number, country dial code, and email address. This establishes your unique customer account, prevents duplicate accounts, enables verification, and facilitates customer support communications.
- Demographics & Location: Date of birth, gender, country, nationality, and city. This allows us to personalize localized retail promotions and relevant hypermarket offers.
- App Preferences: Preferred language and application consent status to display the interface in your preferred language and record your acceptance of our terms.
- Communication Settings: Your stated notification preferences and chosen contact channel (email or SMS) for receiving updates.
2.2 Profile Media & Customer Preferences
- Profile Image: You may optionally upload a profile picture or avatar to customize your in-app account interface.
- Notification Preferences: Preferred channels used to deliver transaction receipts, point balance updates, and promotional communications.
2.3 Loyalty Program, Vouchers, and Transaction Data
As you participate in the Great Mart Hypermarket loyalty program through the Zaya application, the following operational and transactional information is maintained:
- Loyalty Account Details: Your digital membership card number, unique customer reference number, active loyalty points balance, historical earned points, redeemed points, and the monetary conversion value of your points.
- Rewards & Digital Vouchers: Generated redemption vouchers, voucher values, issuance dates, expiration dates, and redemption statuses.
- Purchase & Receipt Records: Digital receipts and store invoices, including store location, transaction date and time, total purchase amount, itemized product listings (item name, quantity, price), and applicable Value Added Tax (VAT) amounts.
- Redemption History: Records of redeemed points, corresponding discount values applied, transaction timestamps, and participating store branches.
3. How We Use Your Information
3.1 Primary Usage Purposes
We process collected data to maintain core loyalty services, deliver hypermarket retail benefits, and ensure platform security:
- Account Management & Authentication: Verifying your registered phone number and email address to secure your account, prevent fraud, and manage logins.
- Loyalty Program Administration: Calculating earned and redeemed points, applying monetary conversion values, issuing digital vouchers, and tracking profile completion rewards.
- Purchase Verification & Digital Receipts: Providing itemized digital receipts, invoice histories, and statutory VAT itemizations for your personal records and statutory audit compliance.
- Personalized Experience: Tailoring featured hypermarket offers, promotions, and localized catalog updates based on your preferred language, city, and shopping history.
3.2 Communication & Notifications
We use your designated contact details (SMS or email) and in-app notifications to send:
- Important account alerts and security notices.
- Real-time point balance updates and voucher generation confirmations.
- Weekly promotional catalogues, discounts, and store offers (subject to your notification preferences).
You can adjust your communication preferences at any time directly within your account settings.
4. Data Storage, Security & Retention
4.1 Data Protection Standards
Personal identifiers, loyalty balances, digital vouchers, and transaction records are protected using industry-standard security protocols. All data transmitted between the Zaya mobile application and our servers is encrypted in transit using Transport Layer Security (TLS/HTTPS) to prevent unauthorized interception, disclosure, or tampering.
4.2 Data Retention Guidelines
- Active Accounts: User profile details, active loyalty balances, and reward vouchers are retained for as long as your Zaya account remains active.
- Statutory Compliance: Transaction invoices, purchase receipts, and VAT tax records are securely retained for the duration required by applicable commercial and tax regulations in the United Arab Emirates (typically a minimum of 5 years).
5. Account Deletion & Your Data Rights
5.1 Account Deletion Request Process
In compliance with the applicable privacy regulations, you have the right to request the permanent deletion of your Zaya account and all associated personal data at any time.
Because loyalty points and past transactions require verified processing, account deletion requests can be initiated through any of the following channels:
- Email Request: Send an email from your registered email address to devstoer@f5tech.ae with the subject line "Account Deletion Request". Please include your registered phone number or loyalty membership number.
- Customer Support: Contact our customer service team by phone at +971 26418525 or visit the customer service desk at Great Mart Hypermarket.
5.2 Post-Deletion Data Handling
Once your deletion request is verified and processed:
- Your personal identifiers (name, email address, phone number), demographic data, and app preferences will be permanently deleted from our active systems.
- Accumulated loyalty points, monetary point values, and active, unredeemed reward vouchers will be permanently invalidated.
- Historical tax invoices and statutory purchase records will be retained strictly in an archived, anonymized format solely to satisfy legal, tax, and audit obligations under UAE law.
6. Children's Privacy
The Zaya mobile application and loyalty program are intended for general retail consumers aged 18 and older. We do not knowingly collect or solicit personal information from individuals under the age of 18. If we become aware that personal information from a minor has been collected without parental consent, we will take immediate steps to delete that data from our records. Parents or guardians who believe their child has provided personal information may contact us immediately.
7. Policy Updates & Contact Information
7.1 Policy Updates
We may update this Privacy Policy from time to time to reflect changes in our operational practices or legal requirements. Any modifications will be posted within the application with an updated revision date.
7.2 Contact Us
For questions regarding this Privacy Policy, your personal data, or to submit an account deletion request, please contact us:
- Operating Entity: Great Mart Hypermarket
- Application: Zaya by Great Mart Hypermarket
- Physical Address: Baniyas - Jarn Yafour - Mafraq Industrial Area - Abu Dhabi, United Arab Emirates
- Phone Contact: +971 26418525